|July 20, 2012|
Wilfred H. Muskens
Deputy Secretary for International Business Development
Department of Community & Economic Development
Commonwealth of Pennsylvania
ICAS Summer Symposium
The Korean Diaspora
August 4 2012 Saturday 0930 AM - 0430 PM
Gwynedd Mercy College, Gwynedd Valley, PA 19437
We are pleased to share with you that Wilfred H. Muskens will speak on "Korea and Pennsylvania: old friends and new opportunities" representing Governor Tom Corbett at the ICAS Summer Symposium on August 4 2012.
Wilfred had served the Commonwealth for more than seven years at the Department of Community and Economic Development (DCED) before his appointment as Deputy Secretary for the Office of International Business Development in the summer of 2007. In his current capacity at DCED, he leads a professional team of international economic development specialists and foreign-based trade and investment representatives that contribute to the growth and strength of the commonwealth’s economy by providing value-added international trade services to Pennsylvania’s businesses and ports and by attracting foreign investment to the state. Wilfred’s previous experience with the commonwealth includes serving as Executive Director of the Center for Direct Investment and Director of Foreign Investment for the Governor’s Action Team. In this capacity, he oversaw more than $500 million in capital investments and the creation and retention of more than 5,000 jobs by foreign-owned companies such as German energy giant Conergy, South Korean-based dental implant manufacturer Osstem, and the Spanish wind energy company Gamesa. A highlight of Wilfred's career at DCED was implementing the World Trade PA initiative, which substantially expanded Pennsylvania’s global presence through new, innovative programs such as the Global Alumni Program, the Regional Investment Marketing program, International Press Tours, a performance-based compensation system for international representatives, and other initiatives that helped generate record results and return-on-investment numbers for Pennsylvania businesses and taxpayers. Before coming to DCED, he was a Project Manager and Public Relations Consultant for several organizations in Europe, where Wilfred oversaw new investment projects, proposed possible sites for companies considering expansion, and developed communication and business development strategies. He spent his youth in the Netherlands, earning Master’s Degrees from Bordeaux University in France and Utrecht University in the Netherlands. Wilfred's undergraduate degree was also from Utrecht University but included a full year as an exchange student at Hull University in the United Kingdom. Wilfred’s native language is Dutch, but he is fluent in French, English and German.